Hanging Threads is a contemporary Indian brand, founded in 2019 by Riniki Hazra. The brand was founded with the social motivation to support the continuity of the glorious art of Indian Handloom Fabric making which is in its perilous path due to the industrial level of fast fashion trends.
We see ourselves as a socially motivated brand. We aspire to be a catalyst for change, to be the foremost artisan-based brand, pioneering industry change and sustainability of rural craft livelihood in India.
We celebrate the art of easy dressing through our label Hanging Threads, dressing that elevates sophistication, grace and simplicity.We believe in creating fashion and luxury in line with sustainability, ensuring the use of handwoven cotton fabrics in our collections, which is beneficial to both the environment and preserving the age old tradition of Indian textile making.
So much can be changed by the way we dress up.Something wonderful can happen if we take a step towards sustainable living everyday. A huge revolution towards building a network which revolves around artisans of small villages. Our designs are just a means to the idea of an ethical living.
A little background about Riniki Hazra - she is a bachelor degree holder in Visual Arts from Indian College of Arts and Draftsmanship , Kolkata and later a Niftian from NIFT Bangalore. She worked as an illustrator /designer in various companies / ad agencies before starting her entrepreneurship journey.
She is a true master of painting/illustration. In her leisure time she just pours her emotions in her illustrations and put in her personal Instagram page - https://www.instagram.com/riniki_h/